Seeing Is Believing
The 55LA6900 is another Full HD 1080p, TruMotion 120Hz, 3D LED with Smart TV from LG. Not only is it a 3D Smart TV, it is one of the few in LG’s line-up of LED Plus displays; the “Plus” is local dimming on this edge-lit LED TV. And while we’re on the subject of “edges” the 55LA6900 doesn’t have one, well okay it has an edge it’s just so narrow that it’s almost non-existent. The 55LA6900 includes LG’s Magic Remote, unlimited content with built-in and downloadable applications, from streaming services like Netflix and Hulu Plus, built-in Wi-Fi, a full web browser, 2.1 sound with a built-in subwoofer and much more!
Smart Can Be Simple
Access streaming services like Netflix and CinemaNow, or even stay connected with friend and family with Skype and Facebook right from your 55LA6900 Smart TV. With LG’s Smart TV interface and included Magic Remote you can quickly navigate and access thousands of streaming movies, shows and applications. Your Smart TV Dashboard can be customized for quick access to your favorite applications.

Endless Content at Your Fingertips
With your LG Smart TV you have an endless amount of content at your disposal from streaming services like Hulu Plus®, YouTube®, CinemaNow, and much more. You can keep in contact with friends and family through social media outlets like Facebook and Twitter right from your big screen. You can even pin your favorite applications to your 55LA6900’s dashboard for quick and easy access.

Your Media, Your Way, At Any Time
With an LG TV with SmartShare you have multiple ways to access your digital media from your TV with a compatible device. Wirelessly share all of your media from your PC, Smart phone, tablet, LG Cloud storage, or any other compatible device, directly from your Smart TV. The LG 55LA6900 makes it easy to share content with friends and family.

From the Theaters to Your Home
If you like the 3D experience of going to the movie theaters, then you’ll love that same experience from the comfort of your own home, no sticky floors or inconsiderate viewers where you live (hopefully). LG’s Cinema 3D brings the best of movie theater 3D viewing to your home with light-weight, inexpensive passive 3D glasses. That’s what you get with LG Cinema 3D, outstanding picture quality and amazing 3D effects.

Two-Player Split Screens on a Full Screen
Take your gaming to a whole new plane with LG’s 3D Dual Play. Split screens are no longer split, left and right or top and bottom, now the player on the left has a full 2D image, as well as the player on the right. Dual Play will work with virtually any gaming system as long as it has a split-screen, 2-player mode. Dual Play requires the use of two sets of special 3D glasses, LG F310DP, sold separately in a bundle.

Unlimited 3D Content
With the LG 55LA6900 Smart LEDs 2D – 3D conversion you have an endless amount of 3D content. Any and everything that can be show on-screen can be converted to a 3D image with the simple push of a button. Everything from photos to videos can be seen with additional depth and enhanced imaging.

The “Plus” is Local Dimming
One of the main contributing factors to amazing clarity and color detail is contrast. Contrast affects how deep and “inky” blacks appear and how warm and rich colors appear on-screen. The 55LA6900 incorporates local dimming to increase the contrast of light and dark images on-screen. The result is more color detail and amazing clarity regardless of the content being watched on-screen. LED Plus separates the pixels of the display into “zones” which are then monitored by on-board sensors that dim the backlights in “zones” that have darker images than the rest of the screen.

Full HD 1080p with TruMotion 120Hz
Experience “fine tooth comb” attention to detail with the 55LA6900’s Full HD 1080p picture quality. See colors and detail like never before. Motion blur is practically a thing of the past with TruMotion 120Hz technology. The LG 55LA6900 Smart 3D LED TV can keep up with all of your fast moving content. Experience details and color like never before.
Picture Wizard
Now you can spend less time staring at a gray zebra and black elephant and more time enjoying your television. The times of “head-scratching” while calibrating your television is a thing of the past. The 55LA6900 comes loaded with a picture wizard. The picture wizard gives you a step-by-step walk through process of optimizing your TV’s picture settings to ensure you receive the most accurate and vibrant colors possible.

Impressive Sound
Rich, full audio with 2.1 channel sound comprised of (3) 2-way speakers. Now you can experience brilliant audio with a powerful subwoofer adding depth and liveliness to all of your favorite shows. Take the booming exhilaration of a movie theater home with you.

Automatic Audio Optimizing
Smart Sound Mode automatically adjusts the audio on your LG 55LA6900 Smart TV so you get the full effect from your favorite shows and movies.

Where’s the Frame?
The new Cinema Screen design for the 55LA6900 3D Cinema LED is absolutely stunning. “Cinema” Screen encompasses the idea that movie theaters offer an edgeless display, why not your own personal TV. At first glance this television looks like it’s all panel without an edge. When the base is removed to mount the LED TV on a wall, it looks as if the image is created by sorcery in mid-air. Even when powered off, the new Cinema Screen design is beautiful; you have to see it for yourself.

Point and Click or Simply Speak
Your LG 55LA6900 3D Cinema LED TV is paired with LG’s intuitive and fun Magic Remote, it gives a new meaning to point and click. The Magic Remote allows you to easily select features on your TV simply by waving the remote, using the scroll wheel, or use LG’s Voice Mate. Voice Mate is capable of recognizing how you naturally speak and allows you to use voice commands to change the channel, volume or search for something to watch. Plus you’ll be able to control your entire home theater system, even your set-top box with just one remote.

Light-Weight, Battery-Free
With LG Cinema 3D you get the movie theater experience; which means flicker-free, battery-free, low cost glasses, just like the ones you get at the movie theaters, allowing you to outfit your family and friends for a movie night. The glasses are light-weight, comfortable, and inexpensive, plus LG includes 4 sets of glasses in the box with your 55LA6900 Cinema 3D with Smart LED TV.

One Remote to Rule Them All
Your LG Remote can control your Blu-ray, HTiB, Set-Top box and sound bar so you don’t have to search for the right remote for each of your different media devices.
Energy Star Compliant
LG has included a suite of settings that will allow you to customize and adjust the energy consumption of your LED TV. The LG 55LA6900 is Energy Star compliant to ensure you save money yearly and make an impact on the environment.
